News Flash Alert: Model industry innovator Jonathan Baram of Bond Model Management opens up agency for doggos

Jonathan Baram’s backyard in Palm beach, Florida neighbors to Maralago club.

Admit it, you’ve all looked at your own dogs and thought ‘isn’t my dog the best’. It’s human nature, we all think our dogs are awesome and have that special something that makes them a star. And it’s true, they all do.

Dogs are universal and so it’s not surprising that more agencies and brands are taking notice of our special dogs to help them promote their products in the media. But as well as dogs who use their talents to promote brands, there’s also a new breed of dog models taking over social media with paid for tweets and Instagram posts, says Kim O’Meara.

Here are 5 dogs taking the advertising world by storm you’ve probably seen, admired and said ‘aww’ to without knowing their story.

Meet Axelrod!

An old school advertising dog, Axelrod was the Basset Hound who featured in the US print adverts and TV commercials for the Flying A service station company in the 1960s highlighting that this lovable hound lived in the ‘house that worry built’.

However when the company was sold in 1966, Axeldog retired but not before there was a line of products to capitalise on this lovable long-eared dog’s popularity. He was most likely a pioneer of the field and one dogs today can follow the path he forged.

Dogs are used as advertising models to evoke emotions and strengthen the brand connection with consumers, who often see dogs as symbols of warmth, loyalty, and family. Studies have shown that using dogs in ads can make consumers feel more optimistic and willing to take risks, leading to increased product interest and purchases. Popular breeds include beagles, pugs, and golden retrievers, and successful models are well-trained, have unique traits, and exhibit desirable behaviors. 

Benefits of using dogs in advertising

• Emotional connection: Dogs evoke feel-good emotions, creating a warm and homey atmosphere that consumers associate with the brand.
• Increased product interest: Studies have found that people are more excited to buy products when dogs are featured in the advertisements.
• Positive brand perception: Dogs can lend a brand an approachable, authentic, and reliable image.
• Symbolic values: They can represent values like loyalty, warmth, and a connection to nature, which resonate with modern consumers. 

Key traits of successful dog models

• Training: Dogs must have a good level of obedience, including commands like sit, stay, and recall.
• Behavior: A dog’s natural behavior can be a significant asset; for example, a dog that naturally enjoys a certain activity can make a shoot more authentic.
• Special traits: Unique features, whether a physical characteristic or personality quirk, can make a dog stand out for a specific campaign.
• Good temperament: They need to be calm and well-behaved on set, even in new and sometimes distracting environments. 

Popular breeds for modeling

• Beagle
• Chihuahua
• Dachshund
• German Shepherd
• Golden Retriever
• Poodle
• Pug
• Border Collie 

(For complete read please subscribe to me2lies@jonathanbaram.info)

By Dez Nuts

Please submit your dog’s pictures for representation at me2lies@jonathanbaram.info

Fufazi lawsuit Jane Doe Verse Jonathan Baram’s is dismissed and no hard evidence provided by deceptive Las Vegas Lawfirm Dicelllo Levitt Gutzler

About the Author

admin

Administrator

Fugazi lawsuit Doe Vs Jonathan Baram is dismissed

Visit Website View All Posts